About Debutots

Debutots, the UK’s multi award-winning drama-in-education company for the early years, delivers unique interactive storytelling and dramatic play classes for children aged 6 months – 7 years. Expertly created to support National Curricula, Debutots is hugely popular with nurseries, schools and parents and carers. With a new original Debutots story each week our classes promote skilful communication, develop cognitive skills and grow a child’s positive sense of themselves and of others.

With a Debutots franchise, you’re buying into a ready–made product, with all the systems in place. There’s continued support and training, leaving you free and confident to get on and enjoy running the classes knowing that everything’s been tried before.

Jen, Franchisee – Finchley, Hampstead and Muswell Hill

Our franchisees benefit from the security of a carefully crafted product, and are able to grow their business with the ongoing, personal support of a diligent Head Office team.

We created Debutots because we felt passionate about learning through story and drama in the early years. Debutots’ popularity has soared with nurseries, schools and parents and our franchise provides the ideal platform for other dedicated people to share in our work and business success. Each Debutots franchise is an individual business that we wholeheartedly invest our time, knowledge and enthusiasm in.

Why a Debutots Franchise?

People will always need to invest in developing children’s communication, social and emotional skills: they are our future.

Debutots classes tick a lot of boxes – they’re educational and fun – parents want to spend their money on the activity and schools and nurseries wanting to enrich their curriculum or provide Debutots as an after–school club certainly keep me busy!

Jenni, Franchisee – Swindon and Surroundings.

Our franchisees continue to benefit from a diverse customer base including: nurseries, schools, after–school clubs, children’s centres, local councils, libraries and parents with their little ones in local venues. This offers flexibility as to how you want to run your business and from where you generate your income stream.

Our franchisees can be their own boss AND enjoy the security of a supportive, experienced network

You choose how you organize your work – from your timetables and staff to your holidays and lunch breaks! If you’ve taken a career break, had a family, want a change, always had a dream or need to boost the family income, then our franchise could be the supportive, successful and confidence–building business for you. Our comprehensive training and friendly network ensures you can boldly take that step back into the workplace and fearlessly leap into self–employment. You’ll develop your current skills, learn valuable new ones, and have support and advice, not only from Head Office, but also from other franchisees who love to share their experiences on our forum.

Our franchisees work around their family commitments.

Quality family time is at the very core of our philosophy here, and if we couldn’t make this business work around our family commitments, then we certainly wouldn’t have the time to tell you about it! 85% of our franchisees are mums. But, parent or not, we know that your business has to be flexible enough to work around your life, and successful enough to bring in that much–needed income to your home.


Benefits include:

  • Access to a proven model that has been in operation for over 10 years
  • Security in knowing the Debutots Franchise is a top national children’s franchise*
  • Many different revenue streams leading to a diverse business with lower risk
  • Award winning continued product development, most recently including: Debutots Online to keep franchisees in business during Covid-19 and as we follow Government Guidelines – Doorstep Debutots and Wild and Wonderful Summer Camps for a safe return to face to face classes.
  • Access to the premium end of a market: you can charge in excess of £125p.h. for your services
  • A chance to make a lasting difference to the lives of young children in your community
  • Recognised by the major high street banks: financing is available
  • Government funded finance available with low interest rates and low monthly repayments
  • Franchisees earn considerably higher hourly rates than their previous roles
  • Excellent value: everything you need to launch and grow your business for a very competitive fee
  • Diligent, personal mentoring and support to enable you to launch and grow your business successfully
  • Flexible working hours designed around your life and ideally suited to a parent
  • The security of a carefully crafted product that is both creative and innovative
  • Immense job satisfaction watching children develop invaluable life skills with your help
  • Fantastic on-going Head Office training, support and mentoring, along with peer to peer support throughout your lifetime as a franchisee
  • A chance to do something you’ll love that both fits around your life and is a great business opportunity

*Work Buzz National Best Franchise Awards 2017,  2018 and 2019 sponsored by Lloyds Bank

Case Studies

Emma Booth

I am so proud to be a part of the Debutots brand and with the support from Head Office I put the foundations firmly in place throughout the start up three months of my franchise and by December I was already working with 15 nurseries and schools. From the moment I first spoke to Charlotte at Head Office, her enthusiasm and passion for her business captivated me and made me want to be a part of Debutots.

The level of support from the beginning was outstanding in every way from the quality of the product and support tools, level of training and especially the ongoing support on a one to one basis that my mentor provides. I do not believe there can be many franchises out there that still have the ability to pick up the phone freely and speak to a mentor with any kind of issue from how to complete accountancy and marketing to how to deliver a particular story in the most effective way. Everyone I speak to is amazed I can contact Head Office so freely and even my accountant said he thought the value for money on the franchise and level of support was excellent.

Emma Booth, Hull
Jennifer David

I was looking for something that would suit my interests, experience and strengths – Debutots ticked all the boxes. My business has grown year on year and I now have 4 members of staff delivering up to 40 classes per week –  my holiday camps are so popular that they are booked up months in advance. I do have some admin to catch up on in the evenings when my children are in bed, but otherwise my work is based around my family timetable!  My family are proud of my business and I love that I’m setting an example for my kids – it really is possible to enjoy your job! I love working with children: telling stories, dancing, popping bubbles, dramatic play; any stresses or craziness that may be going on in the world of adults melt away…it makes for a very simple and joy-filled life!

Jennifer David, Finchley, Hampstead and Muswell Hill
Liz Gulvin
I had spent many years working in fast paced, demanding jobs, but always dreamed about owning my own business. After having my second child I realised that now was the time for change, and this was when I found Debutots. Running a Debutots franchise was the best decision I have ever made. I have grown a successful, financially and emotionally rewarding business. Debutots works fantastically well around my family commitments and gives me, and those who attend my classes, so much pleasure. I couldn’t recommend Debutots highly enough.
Liz Gulvin, Sutton

I had a full time job as an Essential Skills Co-ordinator and Tutor. My son was growing up fast and I really felt that I was missing out not being able to spend as much time with him as I wished. My sister was working as a Debutots Practitioner in London and she encouraged me to operate a franchise in Northern Ireland. Becoming a Debutots franchisee has allowed me to build a successful business around my family commitments. I have been a Debutots franchisee since January 2006 and as each year passes, my son gets older and I am able to commit more free time to expand my franchise. Thanks to Debutots I have found a job and business that is not only exciting, enjoyable and lucrative but still allows me to do the ‘school run’ and spend time with my son during the school holidays.

Sharon, North Down and Ards; Dundonald and East Belfast.
Gillian Wilkins

The Covid-19 pandemic has been a challenging time for everyone, but never have I been so grateful to be a Debutots franchisee. I might own my own business, but I have never been alone.  The support and guidance from Head Office and the other franchisees has been without limits.  Before day 1 of lockdown Head Office had planned a strategy for us to keep our businesses going. As franchisees, we haven’t had to trawl through the reams of guidance documents – it has been done for us meaning we’ve been able to spend our time maintaining customer relationships and providing them with an award winning choice of online offerings.  Thank you Debutots – not even lockdown can stop us!

Gillian Wilkins, Southampton

Request further information


Get in touch by emailing us at franchise@debutots.co.uk or by phone on 03333 449780.